19 July 2010 - 10:42am | posted by | 0 comments

Waitrose expansion set to challenge Tesco, Asda, Sainsbury’s and Morrisons

Waitrose expansion set to challenge Tesco, Asda, Sainsbury’s and MorrisonsWaitrose expansion set to challenge Tesco, Asda, Sainsbury’s and

Supermarket of choice for the middle classes, Waitrose has recently outperformed the UK’s food retail sector, enjoying strong sales growth and positioning itself as an accessible destination for cooks through new campaigns featuring Delia Smith and Heston Blumenthal.

The Berkshire-based supermarket chain is looking to extend this success by doubling its number of UK stores in the next five years, and also by taking its products to hundreds more outlets by partnering with Shell, Boots and Welcome Break service stations

Thousands of new jobs are to be created as Waitrose looks to challenge the big four of Tesco, Asda, Sainsbury’s and Morrisons.

Scotland will be a key area of growth, with the food retailing arm of John Lewis currently under-represented north of the border - less than 1% market share compared to 11% in the south-east of England.

With only three stores in Scotland at present – one in Glasgow and two in Edinburgh – its Scottish presence will be bolstered by a new 25,000sqft store in the Greenlaw Village Development in Newton Mearns scheduled to open in 2011: part of its attempts to capture the 6.5 million people in the UK who want to shop at Waitrose but do not have access to one.

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