New Perfectly Clear identity and packaging rolls out
Independent soft drinks maker Silver Spring has launched new branding for its flavoured water brand Perfectly Clear, handled by Good Creative.
The Glasgow design consultancy was tasked to reposition the brand to consolidate and generate new listings.
Following a period of research and marketing analysis, Good Creative found an ownable positioning which it believed would differentiate Perfectly Clear from its competition.
The new brand has also been flexed with the aim of meeting the specific needs of its niche audiences in the future, while the concept has been applied to the ‘basics’ range, with a new identity, bottle design, photography and labels.