Social media campaign for Big TV developed by Digital Consortium
A campaign has been developed for Big TV by Digital Consortium which was briefed to increase the social networking presence for the LED screen hire company.
The client was looking to evoke the personalities of its staff to build relationships with its target audience and use social media as a communications tool to reach event suppliers.
To answer this brief, Digital Consortium turned to YouTube, Facebook and Twitter to provide a behind-the-scenes look at what the company does, using the people who work for it within the films, and bringing them closer to potential customers.
The content will be regularly updated on the three social networking platforms by the Big TV team, which will be clearly branded with the new logo which features a backstage pass to continue to communicate the theme of the campaign.