Superdry online marketing to be handled by Rice Media
Fashion retailer Superdry has appointed Rice Media to handle its online marketing strategy following the launch of the brand’s new e-commerce site.
The Birmingham digital agency has been retained by Superdry and tasked with creating maximum exposure of the company’s site.
The digital strategy devised by Rice will include organic search engine optimisation (SEO) of the new site, pay per click management and a repositioning and branding of Superdry’s social networking profiles.
James Meigh, head of marketing at Superdry, said: “With more and more consumers opting to buy online, it is important to continue to promote our brand and compete with other large brands who all invest heavily in this kind of activity.”