Code Computerlove develops site for The Car People
Motor retail group The Car People has launched a new website as part of a digital marketing drive, created by Code Computerlove.
The company has begun a campaign which, alongside the website, will include social media, channel marketing and online campaigns.
The Manchester digital marketing agency was made responsible for the design and development of the site with the task of bringing The Car People’s ‘hassle-free buying’ positioning to life and support the company’s showrooms in Manchester, Wakefield and Sheffield.
The site includes a favourite’s listing to allow browsers to save the details of up to four cars to their account, which can be compared side-to-side with one another, a search facility, independent reviews from What Car? Magazine, alongside a posting area for user reviews, an online valuation tool based on a car’s registration and a live help session feature.
Jonathan Allbones, sales & marketing director at The Car People, explained: “The internet has become an important part of the car purchasing process, and is often the first place people go now when thinking of buying a car. We have invested in our digital presence to cater for consumer’s requirements and so our online service reflects our offline ethos of making the process as hassle-free as possible.
“We have provided useful tools and features throughout the user journey, so people don’t have to go to different sites to get an idea on part exchange value or how much they might be able to spend based on a monthly payment budget. It’s all here on one site. And for those who do want extra support, it’s there too with our live chat help section.
“Our new site also provides all of the other useful information people need to come and visit our showrooms and to find out more about us.”
Allbones added that another facility will be added in the coming weeks entitled ‘Forecourt Watch’, which will allow users to set their criteria for the car they are looking for, and an email update will be sent to them when a matching car becomes available.