12 July 2010 - 3:15pm | posted by | 0 comments

Slazenger Heritage: using nostalgia as a marketing tool

The Drum met up with Christopher Lee, sportswear entrepreneur at Slazenger Heritage, to discuss the launch of Slazenger Heritage and why they're hoping young people are into nostalgia

Slazenger Heritage website, which celebrates nostalgic sportsSlazenger Heritage website, which celebrates nostalgic sports

In this exclusive interview, The Drum speaks to Slazenger Heritage about its launch.

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