12 July 2010 - 12:29pm | posted by | 0 comments

McDonald's, Coca-Cola, Burger King - A look at how brands use Facebook

McDonald's, Coca-Cola, Burger King - A look at how brands use FacebookMcDonald's, Coca-Cola, Burger King - A look at how brands use Facebook

As social media continues to be the marketing buzz word that all agencies claim their clients must be using in order to grow their brand communications, The Drum decided to have a look at how some brands were using Facebook.

The experience turned out a little underwhelming with few brands particularly active on their own pages.

Looking at Facebook pages such as Coca-Cola, McDonald's, Tennent's, Woolworths and some others, the amount of attention and content uploaded varied widely.

To see a report of the activity (or lack of) on each Facebook page from selected brands, check the MiNetwork site.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...