Electric Frog Festival identity and campaign brief for Everyone
A campaign to promote The Electric Frog Street Carnival festival, being held in Glasgow later this year, will be created by Everyone, which has already developed the identity for the festival.
The annual festival, presented by Liquid Events, Optimo, will be held at the SW3G warehouse and artists studio space in Glasgow.
The festival is currently looking to establish itself within the summer music calendar and have appointed Everyone to create a vibrant and eye-catching campaign which will fit within the electric music genre.
Everyone has developed the event identity with a loose hand drawn approach, bright colours, and electric bolt symbol into a series of teaser posters output in various colours ways, which was seeded online, via Facebook, and posted throughout the city directing users online for registration, which was closely followed by a full poster artwork and website.