Tarmac has launched two new websites, developed by Mando Group, with the aim of promoting the company’s two distinct divisions.
The main Tarmac site highlights the company’s quarrying, concrete, cement, lime and national contracting business while the Building Product limited site which acts as a showcase for its precast concrete, blocks, mortar, Termodeck Topsport, industrial sands and bagged aggregates.
20 separate microsites have been brought together in order to make navigation more user friendly as the brand looks to increase web traffic which it has been aiming to deliver through sales, marketing and PR campaigns.
Development of the site was informed through the findings from a series of workshops with the client’s employees and groups of key consumers, local government representative, suppliers, local community groups and prospective employees.
Adrian Pickett, senior marketing manager for Tarmac Limited, said; “We’re delighted with the two new sites. As a company, we acknowledged the need to offer customers and other web user a much more slick, user-friendly experience and Mando Group delivered against this brief. Our new sites are a major improvement. They not only offer greater clarity around the services and products that our two divisions offer, but will help give us a greater commercial edge in a competitive market.”