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Agriculture and Horticulture Development board compiles £21.6m PR framework

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By The Drum Team, Editorial

June 29, 2010 | 2 min read

The Agriculture and Horticulture Development Board has compiled a PR and consultancy services framework with a budget advertised at over £21m.

The framework covers channels including consumer, trade (retail, foodservice and farming), the supply chain, public affairs, education support, health and nutrition support and media monitoring.

The framework was advertising in October last year and covers seven separate Lots.

The provision of consumer PR sees 3 Monkeys Communications, Ceres, Good Relations, Nexus Communications, Porter Novelli, Richmond Towers Communications, Weber Shandwick and Wild Card PR appointed.

The provision of trade public relations is made up of Breeze and Freeze, Broglio, HD Communications, Pinstone Communications and Ware Anthony Rust.

Agencies appointed to the provision of supply chain PR services are Broglio, Ceres, FrontFoot Communications, HD Communications, Kendalls PR, Pinstone Communications Group, Sahddick & Gunn, The Mistral Group and Ware Anthony Rust.

Appointed for the provision of public affair services are FrontFoot Communications, Good Relations, Kendalls PR, Ware Anthony Rust and Weber Shandwick.

The provision of education support services will be tasked to EdComs limited, Kids Connections Limited, Magenta Project Management, National Schools Partnership, Resources for Learning, The British Nutrition Foundation and The Dairy Council.

The provision of health and nutrition support services includes Broglio, Ceres, Good Relations, Nexus Communications and The British Nutrition Foundation.

Finally, Alfredo, Media Measurement, Pinstone Communications and TNS Media Intelligence have been selected for the provision of media monitoring services.

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