The urge to tweet now surpasses the urge to eat it seems after a survey commissioned by biscuit brand Belvita revealed that the average Brit spends more time on social networks than chomping down chow.
Joe Bloggs now spends around 35min per day consuming food - but the time spent engaged on email, phones, games, Facebook and Twitter has skyrocketed to a clock troubling three hours.
More people would rather sink their teeth into a profile update than a juicy burger it seems as the stats prove the lure of the computer screen now surpasses that of the dinner plate.
Chronicling our changed habits the figures indicate that 36% of respondents are shunning food by spending less time on the tasty task than 10 or 20 years previously. Instead our days are increasingly being filled with an insatiable hunger for texts and instant messaging.
So what’s eating at people? Belvita reckon that as more people now live alone and set mealtimes continue to erode the social aspect of food consumption is being lost, with the act now associated more as a refuelling exercise between bouts of tweeting.