VisitScotland and SNH launch £2m marketing campaign
Three natural nature reserves across Scotland will benefit from a marketing push this summer as VisitScotland and Scottish Natural Heritage embark on a joint tourism drive.
The organisations have joined forces as part of a £2m ‘Perfect Day’ campaign which will promote Corrie Fee NNR (natural nature reserve), Tentsmuir NNR and Taynish NNR, by emblazoning billboards and bus stops throughout Scotland with images of the reserves for the next two months.
The campaign aims to highlight the beauty, importance and accessibility of Scotland’s natural nature reserves, and is expected to contribute an additional £25m to Scotland’s economy between March and August.
VisitScotland’s Debbie Smith explains that the posters aim to convey that visitors are welcome on NNRs, especially during the summer months, and stresses the “physical and emotional benefits” of enjoying the reserves.
And Scottish Natural Heritage’s campaign manager Dougie Pollok added: “Scotland boasts incredible potential for people to enjoy a Perfect Day – and where better than in breathtaking natural landscapes.”