Killer Creative gives RSPCA a Home For Life
Brighton-based agency Killer Creative has launched a new website for Britain’s largest animal charity, the RSPCA.
The Home for Life website, www.homeforlife.org.uk is a ground-breaking service from the RSPCA who aim to find new homes for pets when the owner passes away. The new site guides pet owners through the process of making a provision in their will to safeguard their pet’s future as well as encouraging legacy donations.
Killer Creative won the pitch process by delivering an easy to use web design, utilising a highly effective content management system that allows the RSPCA to internally update the content, easily and cost effectively.
RSPCA e-marketing communications manager James Self said: “Killer Creative designed and implemented a very fresh looking and easy to use website. The simple three stage process they devised for pet owners to register for Home for Life was particularly clear and inviting and tackled what could be a distressing subject in a reassuring manner. The site perfectly complements our existing main site and the content management system allows us to update the site without seeking additional specialist knowledge”.