Full World Cup Bruzil campaign from Irn-Bru rolls out
The full ‘Bruzil’ campaign from soft drink brand Irn-Bru has now rolled out, created to tie in with this year’s World Cup, and solve the problems of the Scottish National Football team.
Created by The Leith Agency, the campaign promotes the idea of the Scottish and Brazilians "getting together" to breed a team capable of qualifying for the World Cup in 2034.
The four adverts will play on TV and online, with the final advert featuring the voice of former Everton and Scotland striker Andy Gray commentating ahead of the World Cup final in 2034, featuring Scotland.
The campaign kicked off at the end of May with Irn-Bru posting lonely hearts adverts and billboard posters promoting the idea throughout Brazil.
Check out the full TV and radio campaign on the Irn-Bru website.