And Partners gets to grips with charity bra campaign
And Partners has paired up with Mustard Tree, a charity that supports homeless and marginalised people across Greater Manchester, to launch a campaign that asks women to donate bras.
Head of innovation at And Partners, Adrian Bentley, said: “A recent survey revealed that on average British women own 13 bras but only regularly wear eight of them. That’s a lot of bras going begging. In fact, we make it around 124 million... and we’d like to get our hands on some of them for this great cause."
Paul Wenham, CEO at Mustard Tree commented: “Women who find themselves homeless and sleeping rough are incredibly vulnerable and having often experienced extremely difficult circumstances. Although decent underwear is a very small part of the help needed, this can still make a huge difference between someone feeling like a worthless object or a lady with dignity.
And Partners’ client, The Church of England (Diocese of Manchester) also got behind the campaign by donating advertising space in a number of their key publications.