The Drum magazine: 25th June
Find out what's in the next issue of The Drum magazine
Coming up in future issues
Training & Education - The July 9th issue we will be covering Training & Education. Looking at why investing in your staff is essential, especially in the current climate as well as the best options available to employers when helping their staff develop.Paper & Print - The July 23rd issue we will be reviewing the Paper & Print industries.Mobile Marketing - Our August 6th issue will carry our Mobile Marketing feature.Here’s just a taster of what's in our next issue, out Friday 25th June:
News roundupThe breaking news from the past fortnight from Design and
Advertising to Digital and PR, covering both client and agency news,
views and opinions.
Client Profile: JaguarDesign is at the heart of Jaguar - a classic British brand. But while it may be an iconic brand, it wasn't necessarily a cool one. Jaguar's Advanced Design Studio grabbed the nettle to change that, yet maintain the heritage of one of the world's most famous motoring icons.
SimpleSocial media now plays an important role in a clients marketing armoury. So why would you trust it to someone with little or no marketing experience? The Drum asks (the experienced) Alex Pike, group marketing director at number one facial skincare brand Simple, why?
Creative ReviewThis issue our guest creative reviewer Kay Dodds, senior marketing manager at Thomson Al Fresco, rates a clutch of recent creative campaigns, from online and above-the-line - and we pit her views against those of our online commentators.
Putting the H into Tennent's... As a brandTennent's may be ingrained in Scottish culture. Yet, outwith the Wellpark Brewery, the fantastic story of its founder has never been told. To mark the lager brand's 125th anniversary Hugh Tennent has now been brought to life.
Bank Of ScotlandAs one Scottish brand, Tennent's, introduces an H to its high profile marketing, another is dropping its H. But both moves are equally steeped in brand history. The Halifax 'H' will be dropped from the BOS brand as it looks to get back to basics north of the border. But will the subtlety be lost?
BlogosphereWhere do you look online for inspiration, for ideas, and just for fun? We check out the best creative blogs, looking for inspiration, for ideas and for some fun too just for you. We trawl 'em so you don't have to...
Manchester Review40 pages dedicated to the creative hot-bed that is Manchester. The Drum talks to those working at the industry's coal face in the city.
...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.
The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.
A subscription to The Drum includes:
24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviewsWhat's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:
Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile