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City Car Club site relaunches with MediaWOW

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By The Drum Team, Editorial

June 17, 2010 | 2 min read

Car hire service City Car Club has relaunched its website with Leeds agency MediaWOW.

The new site aims to "explain the car club concept in a simple, informative and fun way" and allow visitors to find out about the cars available for hire in their area.

The aim is to encourage new members to join up and give existing City Car Club customers an easy way to make a booking.

City Car Club MD, James Finlayson, said: “This new website offers a completely different experience to any of the other car club sites out there. We took the decision to build the new site from scratch, giving us a blank canvas to create something really unique.

"The car club sector is a high-tech and innovative one, and we wanted to reflect this online in our site. The website is the first interaction most people have with City Car Club and it is important to make it a memorable one.”

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