Insane, a sportswear brand, has tasked Bristol design agency Matthew Fairweather to design motifs for its T-Shirts as part of its retail launch strategy.
The brand is already selling its clothing through its online clothing site, but has plans to roll out to retailers later in the year.
Matthew Fairweather has previously worked with fashion brands such as Marks and Spencer’s, Paul Smith and Thomas Pink.
“It’s been a really interesting experience taking on a completely different design challenge, and given that many of our staff are surfers and extreme sports enthusiasts, everyone had an opinion,” said business development director Oliver Moore. “Members of the team even modelled the final designs.”