Playboy Ultimo

Playboy plans could lose Kelly Brook bra deal

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By The Drum Team, Editorial

June 14, 2010 | 2 min read

Kelly Brook’s two-year stint as the “face and body of Ultimo” looks like it might be cut short after news surfaced that she has agreed to pose topless in Playboy.

The actress/model replaced Mel B in April to front Ultimo’s marketing as the lingerie brand made its first foray into film.

It is thought that her photoshoot deal with Playboy would be a breach of her current contract with Michelle Mone’s bra firm, which bans her from appearing topless or nude in pictures and requires her to maintain the brand's ‘wholesome’ image.

A spokeswoman for Ultimo has commented: "Following news of Kelly Brook's potential Playboy shoot, MJM are in discussions with Kelly's management regarding her Ultimo contract. Kelly is still the face and body of Ultimo."

Peaches Geldof was previously released from her contract with the firm when sex and drug claims about her private life emerged.

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