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Bristol Car

Bristol Cars in marketing drive

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By The Drum Team, Editorial

June 14, 2010 | 2 min read

British motor manufacturer Bristol Cars has unveiled plans for future marketing activity, with the launch of a new website, a full suite of literature, a range of merchandise and a small press fleet all on the horizon.

Lancaster’s Samuelson Wylie Associates has been appointed by Bristol Cars and will work closely with the manufacturer over the next few months assisting with its communications.

Samuelson Wylie Associates’ Ben Samuelson said of his agency’s appointment: “It’s 100 years since the Bristol Aircraft Company was founded and we are very well aware of the responsibility that has been entrusted to us.”

And Toby Silverton, chairman at Bristol Cars, added: “When Ben Samuelson approached me, the timing felt right and his firm are showing that they can deliver effective communications without throwing away the quiet understatement that Bristol have come to stand for.”

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