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Studio North

Studio North develops Acumension rebrand

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By The Drum Team, Editorial

June 9, 2010 | 2 min read

A new brand identity has been created for legal spend management company, Acumension, previously known as Legal Costs Associates, designed by Studio North.

Acumension, which advises companies on how to manage, control and reduce legal costs, initially tasked Studio North to create a brand which would reflect the company’s development of new technology as it looked to improve its efficiency and service delivery to clients.

As a result, Studio North developed the client’s entire brand positioning, beginning with its name which fuses business acumen ‘the new dimension’ that it adds to the legal cost sector.

This has been supported by the design of a corporate logo which will be rolled out across its communication assets.

Other key marketing and brand collateral, including the design and implementation of a new website has also been devised by the Manchester design consultancy, as well as posters, briefing documents and leaflets which will inform both staff and clients about the new brand.

In order that staff buy into the new brand, Studio North has also delivered workshop sessions to the client’s workforce of 50.

Mark Ludlam, strategic director at Acumension, commented; “The last 10 years has been an exciting time for us and we knew that we had to evolve and redefine our profile. The result is a brand which we are confident will appeal to audiences in both the public and private sector. Mark concluded; It represents our business integrity and reflects our brand personality. It will allow us to improve our service offering, help us to expand to key international markets and ultimately meet our business targets in the coming decade.”

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