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The Drum magazine: 11th June

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By The Drum Team, Editorial

June 9, 2010 | 5 min read

Find out what's in the next issue of The Drum magazine

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Coming up in future issues

Digital PR - The topic of digital PR is discussed by 4 top agencies in the field. Looking at the value, use and growth this sector. Featuring columns from IAS B2B, Chocolate PR, Stan and Big Partnership.B2B feature - an indepth review of this lucrative sectorMobile Marketing - 2010 is the year of the mobile and we explain whyGeneral Election - a look into lobbying and crisis PR

Here’s just a taster of what's in our next issue, out Friday 28th May:

News roundup

Six pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest.

Client Profile: VisitBlackpool

For anyone of a certain age seaside town Blackpool holds a special sort of magic. That said, as foreign package holidays have become the norm in recent decades and cheap flight airlines such as EasyJet and Ryanair have made overseas travel even more affordable the British seaside towns have suffered. But now, Blackpool is hitting back and The Drum grabs its bucket and spade to find out how in this issue.

World Cup Poster

As the excitement to the kick off of this year’s World Cup has built up in recent months, The Drum thought it would get in on the act. We invited creative agencies to design a World Cup Wall Chart, and the one that received the most online votes would be printed and distributed with the next issue of The Drum. So, get this issue of The Drum to see all the entered work and also to receive your free A1 World Cup Wall Chart.

Creative Review

The Drum puts the latest creative work from across the UK to the test. This issue Maxxium’s Gregor Mina casts his expert marketing eye over the creative work, while we also take a look at the best of the online comments.

Scottish Design Awards Supplement

Two Weeks ago the very best of Scottish design and architecture were recognised at the Scottish Design Awards held in Glasgow. So, if you are a Scottish-based subscriber or MiNetwork member you’ll receive a free 56-page supplement with all the nominated and award winning design and architecture work inside.

Brand Personalities

Where does the personality of a brand come from? Often they say that a dog owner looks like their dog, so does it not follow that a brand’s personality can often mimic that of its owner? The Drum looks at three drinks brands - Brew Dog, Chase Vodka and Monkey Shoulder whisky- and considers how similar their brand personalities are to their owners.

Blogosphere

A quick fire round-up of The Drum’s favourite blog posts from the past two weeks.

Edinburgh Focus

The Drum casts its microscope onto the creative communications scene in Edinburgh and asks a number of creative agencies how they have handled the last couple of years and how they are planning to grow and develop their creative services in the coming years.

...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.

The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.

A subscription to The Drum includes:

24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviews

What's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:

Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile
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