Club Domaine Group looks to Kinetic
Club Domaine Group, made up of Lakeview Country Club, Atlantic Reach and Honicombe Manor, has appointed Kinetic Communications to handle its UK consumer PR brief.
Following a competitive pitch, Kinetic will now aim to drive sales to the group’s holiday resorts in Newquay, Bodmin and Callington, Cornwall.
The contract was won through the PRCA’s national ‘Find an Agency service’.
Mike Vernon, owner of Club Domaine Group, said: “We’ve spent years taking a tactical approach to agents and ad-hoc advertising. But the landscape has changed. We’ve brought Kinetic on board to help us define a strategic, PR-driven approach. They’ve already cost-justified their first month’s fee in turnover terms.”