Chip Shop Award winners
The results from this year's Chip Shop Awards
The Big Chip
CHIP
Company: Rapier
Brand: Responsibly Beer
Title: Drink Responsibly
Creative Team: Bryn Attewell
----------------------------
Chairman’s Awards
CHIP
Company: EHS 4D
Brand: Guinness
Title: Kissing Footballers
Creative Team: Ben Gough
----------------------------
Use of Plagiarism
VINEGAR
Company: 1000heads
Brand: The Sun
Title: The Sun Does the Economist
Creative Team: Mike Rowe
VINEGAR
Company: C21 Advertising
Brand: Tony's Barbershop
Title: Guy Called Tony
Creative Team: Neil Parsons (Active Group)
----------------------------
Use of Shocking Copy
CHIP

Company: Jules O’Sullivan
Brand: BNP
Title: Waking up to a White Britain
Copywriter: Jules O'Sullivan
----------------------------
Politically Incorrect
CHIP
Company: Jules O’Sullivan
Brand: BNP
Title: Waking up to a White Britain
Copywriter: Jules O'Sullivan
CHIP
Company: onebestway
Brand: Cheaperspecs
Title: Postbox
Creative Team: Michael Harmer
VINEGAR
Company: Workhouse Marketing
Brand: RNIB
Title: Phone Call Away
Creative Team: Graham Slater
NOMINATION
Company: DCH
Brand: Donor Card
Title: Jacko
Creative Team: Ian Cawley, Jez Watson and Danny Osborne
NOMINATION
Company: Geoff Howe Marketing
Brand: Titleist
Title: Tits
Creative Team: Julian Routledge and Damian Harrison
NOMINATION
Company: RR Donnelley
Brand: Irn-Bru
Title: Finally, a ginger baby you can love.
Creative Team: Paul Watt and Scott MacMichael
NOMINATION
Company: Alex McGhee and Andy Stone
Brand: Persil
Title: Supreme Whites
Creative Team: Alex McGhee
----------------------------
Use of Bad Taste
CHIP

Company: Big Communications
Brand: Casio
Title: Earthquake
Creative Team: James Thompson
VINEGAR
Company: Air Creative
Brand: Amputee Support Group
Title: Amputees
Creative Team: Jason Bennett
VINEGAR
Company: Alex McGhee and Andy Stone
Brand: Carlsberg Special Brew
Title: Don't Worry
Creative Team: Alex McGhee
NOMINATION
Company: the if agency
Brand: Alzheimer's Society
Title: 0845 300 0336
Creative Team: Christian James
NOMINATION
Company: Twentysix Digital
Brand: HMV
Title: Overdose
Creative Team: Adam Campion
----------------------------
Best work for any brand you haven’t a hope of winning
CHIP
Company: JCx2
Brand: Veet
Title: handlebar
Creative Team: John Cumming
VINEGAR
Company: The Black Hole
Brand: Google
Title: Ya-who?
Creative Team: John Fidler and Sarah Bentley
NOMINATION

Company: BPG Kuwait
Brand: Berlitz
Title: Rapid learning
Creative Team: Aaron Arthur
NOMINATION
Company: Deviate Ltd
Brand: Al Jazeera
Title: Eastern news delivered to the West
Creative Team: Nathan Parks
----------------------------
Best work for a Brand you have but haven’t a hope of running
No nominations
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Best remake of an existing advert
CHIP
Company: Savvy Marketing
Brand: DWP Department for Work and Pensions
Title: We're closing in
Creative Team: Mark Earnshaw and Andy Hardwick
VINEGAR
Company: Big Communications
Brand: News of the World
Title: Playing Away
Creative Team: Tom Heywood
VINEGAR
Company: fuse8
Brand: Microsoft
Title: Browse with confidence
Creative Team: Mark Huddleston and James Foster
NOMINATION
Company: Leeds College of Art (student)
Brand: Mastercard
Title: Divorce
Creative Team: Rachel Spaven and Belinda Coyne
----------------------------
Best Reject
CHIP
Company: MarketShare
Brand: Audi
Title: Equality
Creative Team: Konrad Swieboda and Michal Sek
CHIP
Company: Tomlin Bean
Brand: Travelodge
Title: Kills Tiredness
Creative Team: Geoffrey Bean and Nick Tomlin
CHIP
Company: archibald ingall stretton...
Brand: O2
Title: Twickenham in 3D
Creative Team: Mark Hanson, Kristian Foy and Matt Morley-Brown
NOMINATION

Company: fuse8
Brand: Metro Shred
Title: Keep it confidential
Creative Team: Michael Craven, Gary Delaporte, James Foster and Will Buckman
----------------------------
Best ad applied to an unusual medium
CHIP
Company: David Fitzsimons (freelance)
Brand: KitKat
Title: Pay & Display
Creative Team: David Fitzsimons and Andy Segal
VINEGAR
Company: Elvis
Brand: Virgin Trains
Title: Level Crossing
Creative Team: Clare D'Andrea and Daniel Heady
NOMINATION
Company: Cravens
Brand: Pfizer
Title: Viagra Parking Barrier Card
Creative Team: Stephen Carroll, Phill Barnes and Alan Harvey
----------------------------
Best work for a relative or friend
CHIP
Company: Saatchi & Saatchi X
Brand: Tony Singh Builders
Title: Tony Singh Builders campaign
Creative Team: Ant Melder
VINEGAR
Company: Clemenger BBDO Sydney
Brand: Centre Cafe
Title: Jerk Watch
Creative Team: Hugh Southall and Josh Braithwaite
----------------------------
Best use of a shop window postcard space
CHIP
Company: Hudson Fuggle
Brand: Hudson Fuggle
Title: Psychic wanted
Creative Team: Julie Hudson
CHIP
Company: Dinosaur
Brand: FORD
Title: FORD TRANSIT
Creative Team: Harinder Bajwa
VINEGAR
Company: archibald ingall stretton...
Brand: Alex Bayou Tiling
Title: Tiler
Creative Team: paul pearson and Laila Milborrow
VINEGAR
Company: GDA Creative Marketing
Brand: Pedigree Labrador
Title: Fucking Bitch
Creative Team: Sam Palmer
VINEGAR
Company: Matt Battersby (Student)
Brand: Bob Smith
Title: Brickie
Creative Team: Matt Battersby
NOMINATION

Company: fuse8
Brand: Persil
Title: Experienced Cleaner
Creative Team: Matt McMillan
----------------------------
Best consumer ad or campaign
CHIP
Company: Nick Cooper and Christopher Spore
Brand: Spotify
Title: Your favourite music with a little bit of advertising
Creative Team: Nick Cooper and Christopher Spore
CHIP
Company: Elvis
Brand: National Gallery
Title: Late Opening
Creative Team: Lindsey DeBeer and Ben Barnes
CHIP
Company: RR Donnelley
Brand: HMV
Title: Buy One Get One Free
Creative Team: Stuart Gray
CHIP
Company: Dinosaur
Brand: COLGATE
Title: GREAT WHITE TEETH
Creative Team: JON CHAPMAN
VINEGAR
Company: Carlo Reale (Freelance)
Brand: Guinness Marmite
Title: Bread
Creative Team: Stewart Allan and Carlo Reale
NOMINATION
Company: Air Creative
Brand: Cash4Gold
Title: Cash4Gold
Creative Team: Jason Bennett
----------------------------
Best public awareness
CHIP
Company: Jon & Rich
Brand: Women's Refuge
Title: Abusive Billboard
Creative Team: Richard Robson and Jon Austin
VINEGAR
Company: SKV Communications
Brand: Visit Blackpool
Title: J'aime la tour
Creative Team: Daniel Kennedy
----------------------------
Best business to business ad
No nominations
----------------------------
Best charity ad
No nominations
----------------------------
Best online ad
NOMINATION
Company: Dinosaur
Brand: Games Workshop
Title: Geek
Creative Team: Dan Pitchford
----------------------------
Best Viral
VINEGAR
Company: fuse8
Brand: Microsoft
Title: Browse with confidence
Creative Team: Mark Huddleston and James Foster
VINEGAR
Company: Big Communications
Brand: News of the World
Title: Playing Away
Creative Team: Tom Heywood
NOMINATION

Company: MarketShare
Brand: Cif
Title: Censorship
Creative Team: Michal Sek
----------------------------
Best website
NOMINATION
Company: BBH / Pirata
Brand: Robinson
Title: Put on a Panto
Creative Team: Alistair Merry, Rosie Bardales, Johan Tesch, Fergus Hay, Amy Torbett, Lucy Powell, Sally Green, Darius Karbassioun, Eduardo De Felipe, Christian Klotz, Adrian Rowbotham, Mark Evans and Pete Goodman
----------------------------
Best idea for an iphone app
CHIP
Company: Alex Allen
Title: The Sniper Iphone App
Creative Team: Joe Talboys and Alex Allen
NOMINATION
Company: Whitewater
Brand: WaterAid
Title: Bogwatch
Creative Team: Nick Couldry
Best press ad
CHIP
Company: DON'T BOO BILLY
Brand: Nike
Title: Finish line
Creative Team: Andy Wyeth and Kat Stamm
CHIP
Company: key parker
Brand: bob
Title: press ad
Creative Team: Keith Barker
VINEGAR
Company: Big Communications
Brand: Borders
Title: The End
Creative Team: Rachel Penn
NOMINATION
Company: onebestway
Brand: Bodyform
Title: Ultra Absorbent
Creative Team: Michael Owen
----------------------------
Best mobile advert
NOMINATION
Company: And Partners
Brand: Preparation H
Title: Save Arse Holes
Creative Team: Adrian Bentley and Lee Ash
----------------------------
Best outdoor ad
CHIP
Company: Big Communications
Brand: Unicef
Title: Haiti
Creative Team: Gareth Hopkins, Nish Wickramasinghe and Tom Heywood
VINEGAR
Company: Firedog
Brand: Canesten
Title: Kills thrush dead
Creative Team: Damien Attenborough, Clifford Boobyer and Samantha Brock
VINEGAR
Company: the raft
Brand: Pledge
Title: Turd
Creative Team: Lee Potts and Justin Metz
NOMINATION
Company: designate
Brand: Lynx
Title: At least 18 holes.
Creative Team: Pete Rowden
NOMINATION
Company: Dave and Warren
Brand: Nike
Title: We Are What We Repeatedly Do
Creative Team: David Newbold, Warren Frost and Paul Shearer
Designer: Paul McDermid
----------------------------
Best TV/Cinema Commercial
CHIP
Company: smallpersonbigideas
Brand: Stop It Now!
Title: Monster
Written and Directed by: Rachel Carroll
Produced by: Lee Bagley
CHIP
Company: EHS 4D
Brand: Guinness
Title: Kissing Footballers
Creative Team: Ben Gough
----------------------------
Best ambient media
CHIP
Company: Colin Walker
Brand: London Aquarium
Title: Shark Festival Bunting
Creative Team: Colin Walker
VINEGAR
Company: McCann Erickson
Brand: Eurosport
Title: Eurosport HD
Creative Team: The Cullenator and Jonny Pittard
VINEGAR
Company: Amaze
Brand: Dyson
Title: Suction Wall
Creative Team: Peter Davis, Paul Normington and John Saunders
NOMINATION
Company: Elvis
Brand: Adidas
Title: Marathon Route
Creative Team: Clare D'Andrea and Daniel Heady
----------------------------
Best direct mail
CHIP
Company: Denvir
Brand: Zatmeniye
Title: Pantsoffsky
Creative Team: Phil Sanderson
----------------------------
Best packaging design / point of sale
CHIP
Company: Smith & Milton
Brand: Jygsaw/Scottish & Newcastle
Title: Woodpecker Cider
Creative Team: Steven Anderson and Caroline Phillips
VINEGAR
Company: Dinosaur
Brand: Barratts
Title: Gobstoppers
Creative Team: Jon Chapman
----------------------------
Best corporate identity
No nominations
----------------------------
Best Stationery Design
No nominations
----------------------------
Best self promotion
NOMINATION
Company: mister poon
Brand: rick kiesewetter
Title: sort of book about creativity you'd expect from your everyday japaneseitaliangermanbritishamerican
Creative Team: rick kiesewetter
Best use of regional dialect
CHIP
Company: Deviate Ltd
Brand: Barnsley Methodist Church
Title: Jesus Lives! in Barnsley
Creative Team: Nathan Parks
NOMINATION

Company: onebestway
Brand: Mars Celebrations
Title: Geordie Chocolates
Creative Team: Ross G Palmer
----------------------------
Invent your own category
CHIP
Category: Best new product
Company: Rapier
Brand: Responsibly Beer
Title: Drink Responsibly
Creative Team: Bryn Attewell
VINEGAR
Category: Best Non-specific Media Idea
Company: Mike Cuthell
Brand: Tesco
Title: Clubcard +
Creative Team: Mike Cuthell
NOMINATION
Category: The best of the Queen and a sombrero
Company: 999 Design
Brand: British Airways/Iberia Airlines potential merger
Title: The Queen's Sombrero
Creative Team: Matt Pascoe
NOMINATION
Category: Best Use of Brand Identity
Company: Elvis
Brand: Michelin
Title: MeChillin
Creative Team: Anuj Shah and Denesh Agnihotri
NOMINATION
Category: Best use of this particular bendy bus for Macari's music store
Company: Inferno
Brand: Macari's Musical Instruments
Title: Squeeze Bus
Creative Team: John Peacock and Alastair Scully
NOMINATION
Category: Best home made TV ad.
Company: Ben Vessey & Andy Leek
Brand: Hans Brinker Budget Hotel Amsterdam
Title: 'Our rooms are as warm as our staff'
Creative Team: Andy Leek and Ben Vessey
NOMINATION
Category: Best use of the bad taste category
Company: Access Advertising
Brand: Marmite
Title: Best use of bad taste
Creative Team: Mark Holland
NOMINATION
Category: Best use of homo erotica
Company: Hudson Fuggle
Brand: Hudson Fuggle
Title: Gentlemen Wanted
Creative Team: Julie Hudson and Julie Hudson
NOMINATION
Category: best worst press ad
Company: key parker
Brand: bob
Title: press ad
Creative Team: Keith Barker
----------------------------
The 3ts
CHIP
Company: Big Communications
Brand: News of the World
Title: Playing Away
Creative Team: Tom Heywood
VINEGAR
Company: designate
Brand: Lynx
Title: At least 18 holes.
Creative Team: Pete Rowden
NOMINATION
Company: Balance Design Ltd
Brand: Toyota
Title: Dodgem if you can.
Creative Team: Paul Collins and Martin Thornton
----------------------------
People’s Choice
CHIP
Company: EHS 4D
Brand: Guinness
Title: Kissing Footballers
Creative Team: Ben Gough
VINEGAR
Company: FNUKY
Brand: Invisalign
Title: Birthday
Creative Team: David Campbell
NOMINATION
Company: Prompt Design
Brand: Kokoa Hut
Title: Message in Bag(MIB)
Creative Team: Somchana K. and Passorn Subcharoenpun
NOMINATION
Company: Raw Design Studio
Brand: Nintendo DS
Title: Play anywhere (Tetris)
Creative Team: Rob Watson, Tom Heaton and Nick Greenwood
NOMINATION
Company: RR Donnelley
Brand: HMV
Title: Buy One Get One Free
Creative Team: Stuart Gray
NOMINATION
Company: Dropout Films
Brand: Exground Filmfestival
Title: Dark Room
Creative Team: Susanne May and Dirk Wellbrock
NOMINATION
Company: Logistik Group
Brand: Wonderbra
Title: Wonderbra Maternity
Creative Team: Danielle Wootton and David Hatton
NOMINATION
Company: Big Communications
Brand: Umbro
Title: Hall of Shame
Creative Team: Tom Heywood
NOMINATION
Company: archibald ingall stretton...
Brand: CarPlan
Title: Melt
Creative Team: Spencer White and Andy O'Carroll
NOMINATION
Company: TBWA Hunt Lascaris Durban
Brand: Radox
Title: Relax
Creative Team: Paul Metcalfe and Mike Mina