Online sports retailer Kitbag.com has appointed Cheshire agency Mere PR to handle its public relations.
The appointment follows Kitbag's work with the PR agency last year after it became Everton FC's official retail partner. The Altrincham agency promoted the Everton-Kitbag retail offer during a five month campaign.
Mere will handle all corporate PR for Kitbag as well as promoting the retailer's tie-ins with specific clubs, which along with Everton include Real Madrid, Barcelona, Chelsea, Manchester United, Aston Villa and West Ham.
Its first work is to promote Kitbag's pop up store (pictured) in Manchester city centre which will be selling football gear during the World Cup.
Ray Evans, MD of Middleton-based Kitbag, said, "We were very impressed with Mere PR last year especially with their intense knowledge of retail. When we decided to seek permanent PR support across our business it was an easy decision for us to appoint Mere PR as our partner."