2 June 2010 - 10:13am | posted by | 0 comments

William Hill signs Tim Lovejoy to front World Cup campaign

William Hill signs Tim Lovejoy to front World Cup campaignWilliam Hill signs Tim Lovejoy to front World Cup campaign

William Hill has signed up former Soccer AM presenter Tim Lovejoy as the face of its World Cup campaign.

The deal was negotiated by William Hill's newly-appointed sports retail agency, Momentum, and will see Lovejoy appear in the bookmaker's retail communications, online work and press ads throughout the tournament.

Throughtout the World Cup he will also host a series of programmes previewing matches and digesting their results which will be broadcast in William Hill's 2,300 shops, on its website and on big screens in 900 Punch Taverns during weekend matches.

Lovejoy will also front a World Cup Fantasy Football competition and he features in a mini World Cup guide created by William Hill alongside football magazine Four Four Two.

Alex O’Shaughnessy, head of product and marketing communications at William Hill, said: "Bringing Tim on board will create a great opportunity for the brand to engage with football fans across all levels of football betting knowledge.

"We believe Tim’s credibility within the game together with his characteristic cheeky banter will be a big hit with our customer base and we’re delighted that Tim will be spearheading this campaign.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...