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Clusta

Palmer's tasks Clusta with digital account

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By The Drum Team, Editorial

May 28, 2010 | 2 min read

Skin and hair care brand, Palmer’s has made Clusta its digital agency.

The agency was appointed to handle the brand’s digital account after pitching alongside Navigate Digital (who will be handling all digital media) and will be responsible for developing the client’s digital campaign across all of its product range in order to raise awareness and engagement with the brand through social networking and online partnerships.

Zahira Beddou, brand manager for Palmer's, explained: "Palmer's is expanding rapidly and appointing Clusta highlights our commitment to invest in digital media to make a significant impact on this area and continue our growth. This is a key opportunity for us to enhance our online strategy in the UK and potentially roll out campaigns for our products further afield."

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