Manchester start-up HerseyGoldie Films has created Coronation Street's first high definition titles, which will air from Monday. See them here.
ITV commissioned a new look for the Street's titles to coincide with the soap's debut in HD and its 50th anniversary.
The appointment of HG Films represented a huge coup for the new company, which was formed just six weeks ago by former Red Vision Studios creatives and VFX supervisors Andy Goldie and JP Hersey.
Their new look titles retain all the Street's traditional icons - its chimney pots, ginger cat and of course the Rovers Return are all present - but also introduces a new array of Weatherfield folk, kept out of focus, who now give the famous cobbles added atmosphere.
Hersey said the aim was "to create something warm and nostalgic" but with a modern twist.
He told The Drum that the people in the titles are kept out of focus so viewers would not be distracted trying to work out who they were. "It was important to keep the Street's landmarks in the foreground because it's the street itself that stays constant when characters and stories move on," he said.
"We wanted to use really narrow depth of field to give the titles a classic filmic feel," added Goldie.
The Red Cam shoot was an all-Manchester affair, directed by Hersey and Goldie, produced by Manchester's Matte Black Films and also composited in the city at post house Space Digital.
Hersey and Goldie decided to start their own company, which will offer visual effects, broadcast design and corporate productions, following the collapse of their previous employer Red Vision last month.
"It's been the busiest month of our lives," said Hersey. "But easily the most exciting as well!"
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