Mobas rolls out first campaign for Cambridge Building Society
The first campaign for Cambridge Building Society has begun to roll out having appointed Cambridge brand and digital agency Mobas as its creative agency.
The first campaign ‘The May Mortgage Sale’ has been developed by Mobas following a month-long, three-stage pitch process against three other agencies which saw the agency made responsible to lead the brand’s creative direction and day-to-day activity, working closely with the in-house marketing team.
The campaign aims to introduce a ‘more confident design’ for the brand and has utilised new channels such as the Mortgage Lounge Roadshow, as well more traditional communication methods.
Carole Charter, marketing manager at the Cambridge Building Society, commented, “We were delighted with Mobas’ response to our briefs and hugely impressed with their creative depth, experience and the speed with which they were able to gain a solid understanding of our business and market sector. The Society has some exciting projects coming up throughout the year and we’re looking forward to working closely with the team at Mobas”.