26 May 2010 - 11:35am | posted by | 0 comments

Louis Vuitton bag campaign comes unstitched

Louis Vuitton bag campaign comes unstitchedLouis Vuitton bag campaign comes unstitched

A Louis Vuitton newspaper campaign by Ogilvy & Mather has been banned after the Advertising Standards Authority ruled they misleadingly implied the fashion labels products were stitched by hand.

Two separate press ads were run and both were slammed by the watchdog following three complaints from the public.

One depicted a woman stitching a handbag handle and was emblazoned with the words: “The seamstress with linen thread and beeswax.” This was deemed by the watchdog to imply Louis Vuitton bags are handstitched.

The other showed a woman manually folding a wallet alongside the words: “The young woman and the tiny folds.” This was felt to create a false impression that Louis Vuitton wallets are handcrafted.

In response Louis Vuitton claimed that the ads were a: “homage to the craftsmanship which was carried out every day by Louis Vuitton's artisans” and stated that they believed the images to: “accurately reflect what takes place in the workshops.”

Both ads have been deemed to have breached regulations relating to truthfulness and must not be seen again in their current format.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

36 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

09/09/2014
The food and beverage industry is saturated, and with the...

Castaway Spritz – branding, website and packaging design

04/09/2014
As consumer demand for fruit flavoured alcohol soars,...