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IOD PARC gets new branding from Front

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By The Drum Team, Editorial

May 26, 2010 | 2 min read

IOD PARC, the business support consultancy, has worked with Sheffield agency Front to create its new brand identity.

Following a three-month consultation period Front has worked on the company's entire brand positioning and has devised a comprehensive set of brand guidelines laying out values, tone of voice and visual representation.

The document will be circulated to IOD PARC's teams in Sheffield and Edinburgh and its network of individual consultants based in South Africa and Vietnam.

Front is also behind the visual identity of IOD PARC's new website and creative materials including presentation, report and tender templates.

Sam Stewart, senior account manager at Front, said: "Working with IOD PARC was a real challenge for the team as our work had to reflect the future of the business without losing sight of its reputation in the industry.

"The new brand is now a true reflection of where it is heading and what it can offer to its clients."

IOD PARC offers business support including organisation development and monitoring and evaluation and has worked with organisations including the UN, the UK Government, DFID and UNICEF.

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