New identity for Rowse to hit shelves in June
Oxfordshire honey brand Rowse is set to release a new identity and packaging as it looks to focus on the quality and heritage of the brand.
The new identity will reach selves from early June with the aim of encouraging consumers to reappraise their attitudes and consumption of honey.
Designed by Brandopus, the newly introduced brand architecture includes the brand’s Core honey as well as the Taste Adventures , Manuka, Beekeeppers Select and new Supahoney ranges.
Kirstie Jamieson, marketing manager at Rowse, explained: “We wanted the brand to have a more active role in the purchase decision rather than being purchased on its product attributes alone. The new design becomes an extension of the passion we feel for honey and embodies the principles of the Rowse company today.”