New Black & Lizars campaign hits TV screens
A TV campaign for high street opticians Black & Lizars has launched, with creative by STV's creative advertising division.
The campaign hit screens last week and is part of a repositioning for the brand which is set to include a new website, which is currently being developed following a soft launch.
The 'Love at First Sight' advert follows customers experiences of finding the perfect pair of glasses for them and uses the tagline 'Eye Care. We Care'.
Feather Brooksbank has said that it handled the media buying and planning for the TV campaign which will run until 31 May, with a second run scheduled to begin on 16 August for four weeks.