The Drum magazine: 28th May
Find out what's in the next issue of The Drum magazine including interviews with the marketing chief for The Co-operative Group and the editor of Clash Magazine as well as a look at the psychology of technology.
Coming up in future issues
Digital PR - The topic of digital PR is discussed by 4 top agencies in the field. Looking at the value, use and growth this sector. Featuring columns from IAS B2B, Chocolate PR, Stan and Big Partnership.B2B feature - an indepth review of this lucrative sectorMobile Marketing - 2010 is the year of the mobile and we explain whyGeneral Election - a look into lobbying and crisis PRHere’s just a taster of what's in our next issue, out Friday 28th May:
News roundupSix pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest.
Client Profile: Co-opYou will have seen the TV ads explaining that 'Somerfield is now part of the Co-op family' after the takeover in 2009. But how has bringing together two distinct high street brands really worked in practise? The Drum talks to The Co-op's marketing director Patrick Allen to get the inside story.
Chip Shop AwardsThe planet's most unusual creative advertising awards scheme, The Chip Shop Awards, is almost upon us, but before the winners are announced in London in June, The Drum asked its readers to vote for their favourite pieces of creative work. In this issue we reveal the Chip Shop People's Choice winners.
Roses Advertising Awards SupplementTwo weeks ago the winners of The Roses Advertising Awards were announced at a glittering ceremony in Manchester. In a special 40-page creative supplement we show off all of the Bronze, Silver and Gold Award winning work.
Psychology of TechnologyFollowing up on The Drum's investigation into how online technologies are affecting the way human being's process thoughts and communicate in the last issue, this issue The Drum explores how technology can use psychology to tap into consumer thoughts.
BlogosphereA selection of our favourite blog posts from the past two weeks.
Liverpool FocusLast week The Drum invited a number of Liverpool-based agencies to sit high above the city in the UK's highest restaurant, Panoramic, and debate how the city's creative industries are viewed out with the city and how business based in Liverpool can go about building their profile in order to attract brands. Read what they had to say and see the creative work being produced by Liverpool's leading creative thinkers.
B2B ReportThe B2B sector is changing, however perceptions of the creative standards of work done in the B2B sector are proving hard to shift. So, how can B2B agencies show that the standard of work they are doing is getting better and better in order to attract the very best creative talent and clients? The Drum asks come leading players in the B2B arena.
...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.
The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.
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