Marketing agency GyroHSR has set up an academy scheme designed to nurture young talent from the group's 19 offices in Europe, North America and Asia.
The GyroHSR Academy will be a yearly programme offering staff the chance to take part in a six-month training and personal development programme.
From an employee base of 600, 27 employees have been selected to take part this year, including account manager Kate Whelan (pictured) from the agency's Manchester office.
They will be personally mentored by one of five globally-based board directors including CEO, Richard Glasson.
The first phase of the programme will see the academy members travel to Sweden for a week-long Hyper Island training course on business leadership and emerging digital technologies.
Richard Perry, GyroHSR's chief operations officer and one of the academy mentors, said: "Investing in young talent has been part of our DNA since day one."
GyroHSR said its total investment in the programme is "in excess of $200,000".