Unilever to clean up with Sun Dishwasher trade campaign
Carbon Digital has launched a new project for Unilever’s cleaning brand, Sun Dishwasher Tablets.
Carbon Digital was tasked with creating and producing a product video aimed at trade-buyers, which positions the Sun Dishwasher tablet as a leading agent; phosphate-free and better performing than its competitors.
The product video aims to demonstrate the inside of a working dishwasher through the use of detailed animation and visual effects.
Paul McHugh, director of Carbon Digital commented: "This project has enabled us to demonstrate our capabilities and expertise in the field. It was an interesting brief and one we could really get our teeth into. We look forward to seeing the results and ultimately a fantastic ROI.”
Adrian Benea, European brand manager of Unilever, added: “The team at Carbon Digital has worked extremely hard to produce a detailed yet realistic account of the mechanisms of this cleaning process.”