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National Portrait Gallery promotes Late Shift with True North

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By The Drum Team, Editorial

May 13, 2010 | 1 min read

The National Portrait Gallery is promoting its Thursday and Friday late evening openings with a new brand created by Manchester agency True North.

The Late Shift branding aims to increase attendances at the evening events and raise awareness of the London gallery and its exhibitions.

True North's creative director, Alan Herron, said: “This is a great project to be part of, following our previous success with National Portrait Gallery's Take Another Look campaign. The brief was to highlight the involving nature of the gallery, making it a social option for a younger, after-work crowd."

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