Business to Business marketing has often been a greatly misunderstood area of the industry. Now The Drum is launching its B2B Marketing Forum and has signed up Google, 02, Bader Rutter and CST Advertising to offer their views on B2B marketing.
US-based Roger Jones is Vice President at Bader Rutter & Associates, which has offices in Chicago, Wisconsin and Milwaukee, and has 25 years experience of building business for clients through brand management, strategic planning, creative thinking and concept development.
Also joining Jones on the speaker line-up is Google's head of technology Richard Robertson, head of B2B and events at 02 Stephen Mills and legendary ad man Dave Trott of CSt Advertising.
The B2B Forum will feature four keynote presentations, a grand debate and interactive panel discussions on PR, digital, creative and sales & marketing developments and issues within the marketing industry. The event will allow you to engage, share ideas with and learn from industry experts, as well as from each other.
The forum will be held on Thursday 3 June at Old Trafford and a free tour of the stadium will be available after the event.
The format:
9:00 - 9:30 - Registration, tea and coffee
9:30 - 9:40 - Welcome and introductions by Richard Draycott
9:45 - 10:00 - Speech 1
10:05 - 10:20 - Speech 2
10:25 - 11:10 - Breakout session 1
11:15 - 11:30 - Break, tea and coffee
11:35 - 11:50 - Speech 3
11:55 - 12:10 - Speech 4
12:15 - 13:00 - Breakout session 2
13:00 - 14:00 - Lunch
14:00 - 15:00 - Panel Discussion with all keynote speakers
15:00 - 15:30 - Tours of the Old Trafford Stadium
If you would like to attend this free event please email Caroline Lotinga or call her on 0141 559 6066
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