Man City FC scores at Roses Ad Awards

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By The Drum Team, Editorial

May 7, 2010 | 18 min read

They may have missed out on Champion's League football on Wednesday night but Man City didn't miss out last night as the marketing team scooped the Grand Prix at the Roses Advertising Awards.

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The club won the award for its Welcome to Manchester poster, created to taunt rivals Manchester United at the beginning of the season, featuring striker Carlos Tevez, who they signed from their city rivals.

The poster also picked up a Gold prize in the Unusual Size of Special Build category.

Meanwhile, Propaganda won the Chairman’s Award for its work on the Sophie Lancaster Foundation, ‘Dark Angel’ campaign, also winning Gold in the Best Campaign produced for 20k or Less category.

Gold went to BJL in the Press Category for its ‘An Evening With…’ campaign, promoting its own exhibition in The Lowry.

The campaign also won gold for Best Press Advert for ‘An Evening with Ricky Hatton’ and a Bronze in the same category with ‘An Evening with the One and Many Alistair McGowan’.

CheethamBell JWT was a Gold winner in the Radio Campaign category for its Scruffs campaign, which also won Gold for the category for Best Radio Commercial over 30 Seconds

Refinery also struck Gold in the Financial, Professional or Trade Advert category for its Dulux Trade work on ‘Heritage’.

See below to for the full list of this year’s Gold, Silver and Bronze award winners.

Grand Prix

GOLD

Company: Manchester City Football Club

Client: Manchester City Football Club

Title: Welcome to Manchester Poster

The Ray Sale Chairman’s Award

Sponsored by 422.tv

GOLD

Company: Propaganda

Client: Sophie Lancaster Foundation/Illamasqua

Title: Dark Angel

Press Campaign

Sponsored by News International

SILVER

Company: BJL

Client: Lowry

Title: An Evening With

SILVER

Company: Ten Alps Vision

Client: Carronvale Homes

Title: IKEA Offer

NOMINATION

Company: Clock Creative Communications

Client: Fostering Solutions

Title: Show You Care. Foster.

NOMINATION

Company: IAS B2B Marketing

Client: Clear Black Wine Company

Title: Wine Flu

NOMINATION

Company: Propaganda

Client: Habitat

Title: ‘This is my Habitat’ Campaign

Recruitment Advert

SILVER

Company: McCann Manchester

Client: ALDI

Title: ALDI Graduate Recruitment – Student Coach Ambient

BRONZE

Company: Clock Creative Communications

Client: Fostering Solutions

Title: Dummy

BRONZE

Company: Wave

Client: Blandford Sub Aqua

Title: Terry ‘The Humaphibian’

Public Sector Advert

NOMINATION

Company: The King’s Arms

Client: Ashton Leigh + Wigan PCT

Title: Headband

Food and Drink Advert

BRONZE

Company: IAS b2b Marketing

Client: Clear Black Wine Company

Title: Wine Flu

NOMINATION

Company: Freight Design

Client: Andrew Fairlie at Gleneagles

Title: “I Got You A Table” Christmas Campaign

NOMINATION

Company: Hotel Du Vin Brand Ltd

Client: Hotel Du Vin & Bistro

Title: Valentines Rose Glass

Retail Advert

SILVER

Company: Iris Manchester

Client: Adidas

Title: Escalator

BRONZE

Company: Propaganda

Client: Habitat

Title: Helena

NOMINATION

Company: Family

Client: Bitrex

Title: World’s Bitterest Taste

Financial, Professional or Trade Advert

GOLD

Company: Refinery

Client: Dulux Trade

Title: Heritage

SILVER

Company: Refinery

Client: Dulux Trade

Title: Light

BRONZE

Company: The Raft

Client: The International Cheese Awards

Title: Bow Tie

NOMINATION

Company: Gyro: HSR

Client: David Brown

Title: Tank

NOMINATION

Company: Gyro: HSR

Client: DAF

Title: Volume Control

Press Advert

Sponsored by News International

GOLD

Company: BJL

Client: Lowry

Title: An Evening With Ricky Hatton

SILVER

Company: McCann Manchester

Client: Perfect Marketing People

Title: Visitor

SILVER

Company: McCann Manchester

Client: Leeds Counselling

Title: Speak

BRONZE

Company: BJL

Client: Lowry

Title: An Evening With The One and Many Alistair McGowan

Radio Campaign

GOLD

Company: Cheethambell JWT

Client: Scruffs

Title: Ring, Cat Fight and Remember the Boys

BRONZE

Company: Brahm

Client: Warburtons

Title: Cold, Hot Water Bottle, Jog

Production Company: Mezzo Films

NOMINATION

Company: driven

Client: Nicholas Plc, Vimto Soft Drinks

Title: Vimto Radio (Gym, Skydive and Plant Hire)

Production Company: driven

Radio Commercial of 30 Seconds or Less

SILVER

Company: Orion Media

Client: Black Country Local Authorities

Title: Missing

Production Company: Orion Media

BRONZE

Company: Brahm

Client: Warburtons

Title: Hot Water Bottle

Production Company: Mezzo Films

BRONZE

Company: driven

Client: Probiotec Ltd – Celebrity Slim

Title: Jan Molby

Production Company: driven

Best Radio Commercial over 30 Seconds

GOLD

Company: Cheethambell JWT

Client: Scruffs

Title: Remember the Boys

BRONZE

Company: BJL

Client: Hull PCT

Title: Kids

Production Company: Angell Sound

Television Campaign

Sponsored by Production Base

BRONZE

Company: Different

Client: Balance North East

Title: Mam and Dad

Production Company: MTP

BRONZE

Company: The Brand Nursery

Client: English Provender Company

Title: Very Lazy – The World’s Fastest Human Chopper

Production Company: Chief Productions

Commercial produced for £20K or Less

GOLD

Company: Propaganda

Client: Sophie Lancaster Foundation/Illamasqua

Title: Dark Angel

SILVER

Company: BJL

Client: Lancashire Blues Festival

Title: The Blues

Production Company: Chief

Commercial of 20 Seconds or Less

SILVER

Company: The Bridge

Client: The Belhaven Brewery Company Ltd

Title: Conversion

Commercial of 21-30 Seconds

GOLD

Company: BJL

Client: Lancashire Blues Festival

Title: The Blues

Production Company: Chief

BRONZE

Company: The Mob Film Company

Client: ASDA George

Title: Back to School

Production Company: The Mob Film Company

BRONZE

Company: WFCA Integrated

Client: Yazoo (Campina)

Title: Cannon

Production Company: The Bank, Feel Films

Commercial Over 30 Seconds

Sponsored by Production Base

GOLD

Company: Propaganda

Client: Sophie Lancaster Foundation/Illamasqua

Title: Dark Angel

NOMINATION

Company: Golley Slater

Client: Waste Awareness Wales

Title: We Need Your Help

Production Company: Fresh Film Productions

NOMINATION

Company: Red C

Client: Holiday Cottages Group

Title: Take it Home

Production Company: Velvet Films

Post production: 422

Best Cinema Campaign or Commercial

BRONZE

Company: Vivid

Client: Smokefree Northwest

Title: TRD

Production Company: Integral Productions

Outdoor Campaign

GOLD

Company: BJL

Client: NHS

Title: See A Better You

SILVER

Company: Big Communications

Client: Beverage Brands

Title: Look After Your Mates

BRONZE

Company: Big Communications

Client: WKD

Title: Boxing, Diamonds and Ladders

NOMINATION

Company: BJL

Client: Lowry

Title: An Evening With.

6, 4 or Smaller Sheet Poster

SILVER

Company: BJL

Client: NHS

Title: How About The Belly

BRONZE

Company: Iris Manchester

Client: Adidas

Title: Escalator

BRONZE

Company: McCann Manchester

Client: Leeds Counselling

Title: Speak

NOMINATION

Company: Clear Marketing

Client: Manchester Climbing Centre

Title: Climbing Rocks Poster

48 or 96 Sheet Poster

SILVER

Company: BJL

Client: Lowry

Title: An Evening With Charles Darwin

Unusual Size of Special Build

GOLD

Company: BJL

Client: NHS

Title: Grumpy Dad

GOLD

Company: Manchester City Football Club

Client: Manchester City Football Club

Title: Welcome to Manchester Poster

BRONZE

Company: Ignition Marketing

Client: The Scotch Whisky Experience

Title: Follow your Nose

Advert on a Mobile Medium

SILVER

Company: Arthur Steen Horne Adamson

Client: Good Earth, Tetley

Title: The Big Tea Bag

BRONZE

Company: Family

Client: Ocean Terminal Shopping Centre

Title: Snow Covered Taxi

Business to Business Direct Mail

Sponsored by Mail Media Centre from Royal Mail

GOLD

Company: Clear Marketing

Client: Spinal Research

Title: Crooked Christmas Card

SILVER

Company: As Brave As You

Client: Yorkshire Forward

Title: Leeds Shines

NOMINATION

Company: BJL

Client: Transform

Title: All Will Be Revealed Press Invite

NOMINATION

Company: Craven/Delaporte Freelance

Client: Mick Craven / Gary Delaporte

Title: Layout Pad

Consumer Direct Mail

Sponsored by Mail Media Centre from Royal Mail

SILVER

Company: BJL

Client: BJL

Title: Hatton Gumshield

Website

SILVER

Company: Allen Design Group

Client: Allen Design Group

Title: Allen Design Group website

SILVER

Company: Manchester City Football Club

Client: Manchester City Football Club

Title: Official Manchester City FC Website

Company: One O’clock Gun Design Consultants

Client: Road Safety Scotland

Title: Streetsense2 Phase III

Viral

GOLD

Company: Propaganda

Client: Sophie Lancaster Foundation/Illamasqua

Title: Dark Angel

BRONZE

Company: BJL

Client: Kepak

Title: Rustlers Viral

The Chris Bowen Award for Copywriting

GOLD

Company: Cheethambell JWT

Client: Scruffs

Title: Remember the Boys

BRONZE

Company: The Bridge

Client: The Bridge

Title: Original bling

NOMINATION

Company: Ben and James

Client: Ben and James

Title: We Won’t

NOMINATION

Company: Big Communications

Client: WKD

Title: Boxing, Diamonds and Ladders

NOMINATION

Company: McCann Erickson

Client: Worldvision

Title: I Have Enough

Art Direction

GOLD

Company: Dinosaur

Client: Pets at Home

Title: Groom Room

SILVER

Company: BJL

Client: NHS

Title: See a Better You

SILVER

Company: McCann Manchester

Client: Leeds Counselling

Title: Say

BRONZE

Company: Family

Client: Overgate Shopping Centre

Title: 12 Mums of Xmas

Use of Typography

GOLD

Company: BJL

Client: NHS

Title: See A Better You

GOLD

Company: McCann Manchester

Client: Leeds Counselling

Title: Speak

GOLD

Company: Switch Media

Client: Switch Media

Title: Letterpool: Urban Art and Architecture in Liverpool

Use Illustration / Animation

GOLD

Company: LOVE

Client: Umbro

Title: Needle

GOLD

Company: Arthur Steen Horne Adamson

Client: Ashburton

Title: “How We See things” Ashburton Fund Animations

SILVER

Company: Propaganda

Client: Sophie Lancaster Foundation/Illamasqua

Title: Dark Angel

Use of Photography

GOLD

Company: Dinosaur

Client: Pets at Home

Title: Groom Room

BRONZE

Company: Wave

Client: Blandford Sub Aqua

Title: Terry ‘The Humaphibian’

Charity Advert

BRONZE

Company: Fuse8

Client: Greyhound Action

Title: Dumped

House Advert / Self Promotion

GOLD

Company: Craven/Delaporte Freelance

Title: Layout Pad

SILVER

Company: Cheethambell JWT

Title: John West Cannes Mailer

BRONZE

Company: The Raft

Title: Changing Minds

Most Creative Use of Media

Sponsored by Velvet Productions

GOLD

Company: The Bridge

Client: Scottish National Blood Transfusion Service

Title: Back on his feet

BRONZE

Company: Rave Communications

Client: Kong

Title: Shoe Bag

Ambient Media / Stunts

Sponsored by Chesterfield Group

GOLD

Company: The Bridge

Client: Scottish National Blood Transfusion Service

Title: Back on his feet

SILVER

Company: BJL

Client: Versus Cancer

Title: Spot Cancer

SILVER

Company: Jerry Gross Ltd

Client: Terror 4 Fun

Title: Zombie Hand

Low Budget

BRONZE

Company: LOVE

Client: Big Chip Awards

Title: Big Chip Film

NOMINATION

Company: Brahm

Client: Middlemiss Butchers

Title: Christmas Card

NOMINATION

Company: Iris Manchester

Client: R G Joinery

Title: Wobbly Table

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