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Richard Dean takes creative post at TBWA\Manchester

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By The Drum Team, Editorial

May 4, 2010 | 2 min read

Richard Dean, a former creative director of New York agency The Joneses, has joined TBWA\Manchester as head of creative development.

Dean (pictured) joins the agency after a spell freelancing at Wieden and Kennedy in Amsterdam and will report into executive creative director, Pete Lewtas.

As well as "enhancing the creative output of the agency" Dean's role also includes responsibility for nurturing its younger creative talent.

At The Joneses Dean produced the Virgin-sponsored campaign to get a small part of New York renamed as Little Britain. Before he moved to the US he worked at Lowe Sydney and served as creative director of Lowe Lintas Melbourne.

He has worked on brands including Virgin Atlantic, Penfolds Wine and HBO. His work has seen him scoop golds at Cannes and Creative Circle and he has been a D&AD judge twice.

Fergus McCallum, CEO of TBWA\Manchester said: “We’re delighted to welcome Richard to the team. He brings with him a fantastic wealth of global brand experience and creative talent, and will play a key role in the agency’s ongoing creative development.”

Dean said he was joining an "ambitious agency" and "looking forward to working on some of the most iconic brands in Europe".

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