Two Xscape projects completed by JamHot
Two projects for Glasgow entertainment venue Xscape owned by X-Leisure, have recently been completed by Glasgow creative agency JamHot.
The ‘Get More From Me’ campaign, invites visitors to the Odeon Cinema, based at Xscape Braehead, to use their cinema ticket stub to redeem offers and discounts at participating venues within Xscape.
The campaign has been promoted throughout the centre, as well as Glasgow’s Subway network, across Central Scotland railway routes and has seen experiential marketing agency Kommando also tasked with promotional activity within Glasgow City Centre.
A campaign microsite has also been developed to showcase the various offers and also allow users to enter a weekly draw to win cinema tickets.
Colin Reid, marketing manager from Xscape, explained; “The Get More From Me campaign was developed to increase footfall of new customers to Xscape, but also to incentivise our existing customers to visit during off peak times. We have already seen some really positive results from our blend of traditional outdoor mediums with experiential and digital.”
JamHot has also recently launched a new website for the Xscape brand, taking in their three UK centres at Braehead, Leeds and Milton Keynes.
The new site includes cinema listings, live twitter feeds, 360 tours and info on all of the activities, events and offers taking place within the entertainment destinations.