MIN and The Drum to explore online terrorism over tea & toast
In March, marketing agency Nation1 suffered a dent to its reputation when a former aggrieved employee launched a full scale online attack. Hear the inside story of how Nation1 boss Andrew Grant dealt with the attack and also hear from lawyers on how to protect yourself online.
The Marketing Industry Network and The Drum are supporting two business breakfasts being held in Glasgow and London in June which explore just this issue and the often complex issues around online brand protection and online terrorism.
Earlier this year Glasgow-based marketing agency Nation1 was at the centre of an online attack from a former employee who set up a website to air his grievances against Nation1 boss Andrew Grant. Grant believes that the online attack left a dent in the agency's brand and standing within the Scottish digital marketing community and at this event he will outline how he tried to deal with the attack as it happened.
These events are aimed at entrepreneurs who are building a brand or running a business and will also include a look at some high profile brands who have been victims of online terrorism, including Google.
Also Speaking at the Glasgow breakfast will be Ian Rutherford, an associate with law firm Brodies, while speaking at the London breakfast will be lawyer John Mackenzie from legal website Outlaw.com from Pinsent Masons and Elizabeth Baldwin of the Harvard Business Review/Forrester Research.
The Glasgow event is a free to attend event being held on 14 June at 8.30am at Networking Bar, 29 Royal Exchange Square and includes breakfast.
MIN members can attend the London event, which takes place at Adam Street Private Members Club, on 16th June at 8.30am, for the discounted price of £30.
Both events are expected to last approximately 90 minutes.
For more details and to reserve a place at either of these events visit www.nation1.co.uk.