Bell Pottinger North represents Gordon Brown's 'Bigoted Woman'
Bell Pottinger North is representing Gillian Duffy, the Rochdale pensioner who was described by Gordon Brown as a "bigoted woman".
The Manchester-based PR agency is currently supporting Mrs Duffy, who has been under media scrutiny since her encounter with the Prime Minister early yesterday afternoon during his campaign visit to Rochdale.
After Duffy questioned his immigration, pension and economic policies, a ruffled Brown, who by this point had escaped in his car to attend an interview with Jeremy Vine on Radio 2, was caught by a TV microphone declaring the visit "a disaster" before referring to Mrs Duffy as "bigoted".
He went ahead with the Jeremy Vine interview where a TV camera recorded him holding his head in his hands as he was replayed the tape of his car conversation. He later went to apologise to Mrs Duffy in person and the story has since been retold around the world.
Last night, John Butter, director of Bell Pottinger North, was at the home of Mrs Duffy where he brokered a deal with a newspaper for her story.
Meanwhile, Nina Webb, founder of Manchester PR consultancy Brazen, records her thoughts on the incident in her first blog for The Drum.