D2 Digital

d2 Digital creates smarter travel site for Greater Manchester

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By The Drum Team, Editorial

April 28, 2010 | 2 min read

Manchester agency d2 Digital has created a website to promote smarter travel planning to businesses and residents in Greater Manchester.

The public sector specialist has worked with the Greater Manchester Transportation Unit to launch Travel Plans, a web service which aims to help people find alternative ways to travel which are better for them and the environment.

The site has been created on behalf of all 10 Greater Manchester authorities to give them measures and tools to help with travel planning in their communities.

Steve Glazerbrook, Smarter Choices Officer for Greater Manchester, said: "The benefits of effective travel planning stretch across every aspect in the remit of local authorities, from employees, community, environment and business, right down to the individual resident.

"We have used the public sector expertise of d2 Digital to design a webservice which provides the practical tools needed by each local authority to help in that process. It is a great example of how authorities can come together to develop one rich resource from which all can benefit.”

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