28 April 2010 - 9:15am | posted by | 0 comments

Asda fires 'final shot' in supermarket price war

Asda fires 'final shot' in supermarket price warAsda fires 'final shot' in supermarket price war

Supermarket group Asda, owned by US retailer Wal-Mart, has today launched a price guarantee with the offer to refund shoppers the difference should they find their groceries cheaper elsewhere.

Asda has described the move as ‘the final shot’ in the supermarket price war which has been raging between itself and rivals Tesco, Morrisons and Sainsbury. 

In order to carry out the offer, the supermarket has teamed up with website mysupermarket.co.uk to measure its prices.

Customers will now need to enter receipt details into www.asda.com/priceguarantee a day after shopping to find out what the price of their groceries would have cost elsewere. Should the find that they could have paid less elsewhere, Asda will refund the difference through a printable voucher, plus one penny.
 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

Maximising an Industry Changing Story

24/11/2014
In November 2014, WOW air announced £99 fares (yes, that’s...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...