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The Drum magazine: 30th April

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By The Drum Team, Editorial

April 23, 2010 | 5 min read

Find out what's in the next issue of The Drum magazine.

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Coming up in future issues

Digital PR - The topic of digital PR is discussed by 4 top agencies in the field. Looking at the value, use and growth this sector. Featuring columns from IAS B2B, Chocolate PR, Stan and Big Partnership.B2B feature - an indepth review of this lucrative sectorMobile Marketing - 2010 is the year of the mobile and we explain whyGeneral Election - a look into lobbying and crisis PR

Here’s just a taster of what's in our next issue, out Friday 30th April:

News roundup

Six pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest.

Cyber Censorship

As Google faces challenges to internet freedom in the Far East, The Drum looks at how the internet is being policed down-under and asks online specialists how the recent passing of Digital Economy Bill could impact in the UK?

Client Profile: Specsavers

Face furniture retailer Specsavers has long handled its own creative advertising in-house and during that time has won numerous creative accolades including D&AD’s, Cannes and Epicas. The Drum talks to the in-house creative team about creative life on the inside.

The New Drum Directory

The Drum has recently launched a new online directory for the creative and marketing communications sector. In this issue we outline what makes it the most flexible and versatile resource for creative companies and what it is that has had 4,000 people already online searching for marketing services suppliers since its launch on 8 April.

Chip Shop Awards

There have been three big stories recently - Toyota’s dodgy brakes, Tiger Woods’s dodgy morals and John Terry’s dodgy, well, dodgy everything really. So, it came as no surprise that these three subjects were great fodder for Chip Shop Awards entries. So, as the nominations are announced we reveal the best of the newly created Chip Shop category, The Three T’s.

Drum Marketing Awards Supplement

Two weeks ago the winners of The Drum Marketing Awards were revealed in Manchester. Now, in our special supplement, you can see and read about the work that earned our winners the spoils on the night.

Uncle Carl

The Drum’s resident Agony Uncle Carl Hopkins invited readers onto his couch for some counselling. This issue he tackles taking holidays, going it alone and what will happen after the General Election is over.

Digital Print Focus

In this issue The Drum talks to the print industry to get their thoughts on how the industry is moving forward to make the most of the opportunities being created by new technologies.

Blogosphere

A selection of our favourite blog posts from the past two weeks.

MIN Report

A look at a white paper written by Loyalty and CRM specialist agency uber, based in Manchester. In this report author and MD of uber Sarah Cross outlines here Top Tips to keeping customer loyal to your brand.

...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.

The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.

A subscription to The Drum includes:

24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviews

What's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:

Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile
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