The increasing trend towards using “big data” to inform brand strategies is breeding an attitude of “false certainty”, which could be detrimental to businesses, according to Ogilvy & Mather vice chairman Rory Sutherland.
... Read more
Elastoplast’s new range of Fabric Waterproof plasters is being promoted by a YouTube campaign created by CMW.
... Read more
Jessops has overhauled its affiliate program as part of plans to revitalise its brand following its recent acquisition by entrepreneur and Dragon’s Den star Peter Jones.
... Read more
Dean Lovett, CEO, McCann Central: Digital integration and lower costs. Midlands agencies are investing heavily in digital, making it an integral part of their offering. It’s now a compelling reason for clients to leave London; a wealth of agencies... Read more
East Midlands - 24/05/2013
First Direct has unveiled a new campaign with JWT London, which is set to run across TV, press, digital and outdoor media, with the aim of promoting the ‘unexpected’ bank.
... Read more
Luxury yacht manufacturer Sunseeker International has employed McCann PR Birmingham to its international account.
... Read more
EE has confirmed the European launch of Facebook Home has been delayed after taking on board customer feedback about the product.
... Read more
Hundreds of page admins on Facebook have complained to the social media site after Page Insights have not updated since 13 May.
... Read more
International - 24/05/2013
Grey Spain is currently charging ahead in this fortnight’s Creative Round-Up vote with its work for the Aid to Children and Adolescents at Risk Foundation (ANAR), the lenticular print of the poster means that children see a different picture than... Read more
Following the news that the BBC is scrapping its Digital Media Initiative (DMI) after spending £98.4m on the project, it has now been revealed that technology boss John Linwood has been suspended.
... Read more
Most of the headlines around social media recently have focused on Facebook’s massive advertising potential, particularly now its mobile channel, which is used more by daily users than desktop, has been monetised.
... Read more
New appliance range Sage by Heston Blumenthal has appointed MBA to handle its UK advertising account.
... Read more
Eight out of ten (80 per cent) of UK smartphone users now use over-the-top ( OTT) or instant messaging (IM) services, a survey carried out by Vanson Bourne on behalf of mobile messaging company Acision.
... Read more
Strongbow has engaged Bulletproof for the packaging design of its new Dark Fruit variant launching next month.
... Read more
Churchill Insurance has this week unveiled two new TV ads featuring Churchill the dog: Ride and Welcome Home.
... Read more
Blair Dingwall of Cardonald College Glasgow was named student journalist of the year at the annual Scottish Student Journalism Awards ceremony in Glasgow on Thursday.
... Read more
Maxus UK, part of GroupM, has announced the appointment of Jenny Smith as planning director as well as the promotion of Stephanie Marks to head of client service.
... Read more
The BBC has decided to scrap its Digital Media Initiative having spent nearly £100m it has announced internally this morning.
... Read more
Pages
