Cravendale

Cravendale Game promotes new bottle packaging

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By The Drum Team, Editorial

April 19, 2010 | 1 min read

Following the launch of its new-look bottles, Cravendale has released an online game as part of its promotion.

Created by Outside Line, the game challenges visitors to the site to see how long they can hold onto one of the new Cravendale Bottles, and will run until the end of June, when the reigning solo and multiplayer champions will win a Fortnum & Mason luxury hamper.

The new packaging, designed by Elmwood, was launched last week.

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