19 April 2010 - 3:38pm | posted by | 10 comments

Britain's Got Talent gets Big Domino's idents

Britain's Got Talent has returned to TV screens sporting idents from Domino's Pizza.

It is the third consecutive year the pizza delivery brand has sponsored the ITV1 show, which drew 12 million viewers on its return on Saturday.

The idents, created by retained agency Big Communications, mimick the talent show's format by showing pizzas being critiqued by a panel of judges. The short clips were directed by Richard Puller through Fresh Films and 25 idents have been created in all to try to keep the sponsorship from growing stale throughout the series.

"We have a feeling that over-repetition of individual sponsorship bumpers can start to irritate audiences, so we set out with a view to do more than just enough to fill a show and to be able to introduce some new spots for the live finals week," said Craig Buzzel, Big's creative director.

Comments

Anonymous (not verified)
19 Apr 2010 - 15:54
Anonymous's picture

These are awful! close-ups of bubbling fat? no thanks

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Anonymous (not verified)
19 Apr 2010 - 16:44
Anonymous's picture

Mmmmm. Bubbling fat.

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Anonymous (not verified)
19 Apr 2010 - 16:51
Anonymous's picture

Should have stuck with last years, at least they were funny, bubbling fat ain't funny

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Anonymous (not verified)
19 Apr 2010 - 16:53
Anonymous's picture

No. It's yummy..

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Anonymous (not verified)
19 Apr 2010 - 17:02
Anonymous's picture

Yes, I hope to be eating some 'bubbling fat' tonight!

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Anonymous (not verified)
19 Apr 2010 - 17:08
Anonymous's picture

I bet you do! Just let it slip right down there.. Mmmm

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Anonymous (not verified)
19 Apr 2010 - 17:32
Anonymous's picture

Even bad Pizza is good. I never use Domino's though, they are too expensive.

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Anonymous (not verified)
20 Apr 2010 - 09:53
Anonymous's picture

How did they come up with the idea for the Art Direction?

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Anonymous (not verified)
20 Apr 2010 - 10:58
Anonymous's picture

I agree with you Guy. We have to remember that this ident in on TV very frequently on a Saturday night at 8pm-9pm(?). A prime delivery pizza buying time. The pizza's are the main focus, and should be. I'm afraid that if you don't like pizza, then you're in the minority. Take your healthy views elsewhere.. Hmmph.

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Anonymous (not verified)
20 Apr 2010 - 20:58
Anonymous's picture

Anon:

You need to see the actual idents on TV, they start with a close up of bubbling fat.. very nice indeed

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