Britain's Got Talent has returned to TV screens sporting idents from Domino's Pizza.
It is the third consecutive year the pizza delivery brand has sponsored the ITV1 show, which drew 12 million viewers on its return on Saturday.
The idents, created by retained agency Big Communications, mimick the talent show's format by showing pizzas being critiqued by a panel of judges. The short clips were directed by Richard Puller through Fresh Films and 25 idents have been created in all to try to keep the sponsorship from growing stale throughout the series.
"We have a feeling that over-repetition of individual sponsorship bumpers can start to irritate audiences, so we set out with a view to do more than just enough to fill a show and to be able to introduce some new spots for the live finals week," said Craig Buzzel, Big's creative director.
Comments
These are awful! close-ups of bubbling fat? no thanks
Mmmmm. Bubbling fat.
Should have stuck with last years, at least they were funny, bubbling fat ain't funny
No. It's yummy..
Yes, I hope to be eating some 'bubbling fat' tonight!
I bet you do! Just let it slip right down there.. Mmmm
Even bad Pizza is good. I never use Domino's though, they are too expensive.
How did they come up with the idea for the Art Direction?
I agree with you Guy. We have to remember that this ident in on TV very frequently on a Saturday night at 8pm-9pm(?). A prime delivery pizza buying time. The pizza's are the main focus, and should be. I'm afraid that if you don't like pizza, then you're in the minority. Take your healthy views elsewhere.. Hmmph.
Anon:
You need to see the actual idents on TV, they start with a close up of bubbling fat.. very nice indeed
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