Costa Coffee has appointed retail and shopper marketing agency Howell Penny to raise awareness of its UK New Store Opening programme, through dedicated web pages and new marketing collateral.
... Read more
Shampoo brand VO5 has announced that, following on from crazes such as extreme ironing and planking, it has recruited a blogger and tasked him to shampoo his hair in “extreme situations” as part of a new campaign promoted by Mischief PR.
... Read more
Dove Men+Care has announced a long-term partnership with the Rugby Football Union (RFU), which sees the skincare brand become England Rugby’s official male grooming supplier.
... Read more
Thomas Heatherwick, designer of the iconic Olympic cauldron which wowed spectators at last summer’s London Olympics, has been forced to deny accusations that the design was lifted from a concept presented to Games organisers in 2007.
... Read more
The first episode of the news Dynamo: Magician Impossible will premiere online, as UKTV announces Pepsi Max has extended its sponsorship of the show.
... Read more
Twice as many people are willing to pay for online news content than a year ago according to a study by Oxford University’s Reuters Institute Study of Journalism.
... Read more
Trinity Mirror plans to combine its regional newspaper libraries to create one of the biggest photographic archives in the world.
... Read more
It may seem a statement of the bleedin obvious given the preponderance of celebrity gossip mags, blogs and columns but now the University of Bristol has pinpointed the psychology behind what makes us click in a new study.
... Read more
Rupert Ellwood has been named head of marketing at Waitrose, taking over from Sarah Fuller, who has left the company, and moving from his current role of head of retail operations for Waitrose shops in the south-east next month.
... Read more
The Drum has been named business magazine of the year at the UK's most prestigious publishing awards.
... Read more
James Gandolfini, the actor best known for playing mafia don Tony Soprano in the Sopranos, has died of a suspected heart attack whilst on holiday in Italy.
... Read more
International - 20/06/2013
A new study suggests that consumers are now more likely than ever before to consider tugging at their purse strings when it comes to obtaining paid-for news content online – although many still need further incentives to take the plunge.
... Read more
The global marketing industry can look forward to a period of steady growth, despite ongoing declines in Europe, according to the latest data from Warc’s Global marketing Index.
... Read more
International - 20/06/2013
OMD Worldwide, Omnicom Media’s cornerstone agency, has taken home a total of 10 Media Lions and one Creative Efficiency Lion at the 2013 Cannes Lions, including Media Agency of the Year.
... Read more
Today, 19 June, Procter & Gamble has descended on Manhattan with a giveaway event involving 25 of its best known brands.
... Read more
United States - 19/06/2013
Using a raw sample of data from 280 million tweets, Gnip, a company dealing in social media data,... Read more
United States - 19/06/2013
New research from IPG Mediabrands and Microsoft has found that almost half of consumers are willing to share digital information with brands in exchange for ads that are relevant and useful to their daily lives.
... Read more
United States - 19/06/2013
With almost 10 million YouTube hits and a captivated audience, it comes as no surprise that the... Read more
Pages
